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Stephen Logan Hearing Business Alliance Seminar

Why did we create Hearing Business Alliance?

We had no voice ... we changed that.


"HBA Strategies for Business Success" Seminar 2024

We welcomed members and non-members at our hugely successful
Annual Seminar, 'Strategies for Business Success'
at the
Sofitel Gold Coast
on 22 - 24 February, 2024

gold coast from site

'So unique to our niche industry'


'Worth every cent'




'What an interesting bunch!'

Members, don't miss the announcement in the Dr Cliff video in your 31 January HBA Bulletin

Delegates met the HSP team and learned about the 2024
Hearing Services Program Consultation and the proposed significant changes

We also welcomed Keynote Speaker, Dr Cliff Olson, AuD and our other Guest Speakers, and discovered innovative ideas, best practices and tips that will make a real difference in our entrepreneurial journeys.

Delegates at our past Seminars said: "What a well-orchestrated seminar, thoroughly insightful for small business owners ... well tailored to meet a variety of business needs so unique to our niche industry."

"The conference was worth every cent, and I look forward to seeing what HBA has to offer throughout the year. I have been telling colleagues how good it was and that they should seriously consider joining."

"Thank you ...the conference was excellent! It was so good to meet new people from all over Australia, and hear about their audiology business journeys (and to hear how they spend time outside audiology was fascinating, what an interesting bunch)."

What an interesting bunch
HBA Board and Executive in 2023

Our 2023 Melbourne Small Business Seminar was Australia's largest dedicated meeting of independent hearing care business owners.

HBA's 2023 Board and Executive greeted delegates at the Saturday night Gala Dinner: Left to right: Stephen Logan, Gayle Dicieri, Lizette Fourie, Nicole Bowden, Jane MacDonald, Terry Clayton and Diana Bienvenu.

We design our seminars to be business-focused and educational - they're also a great networking venue, and we hope you will join us in February.

Members of the Hearing Health Sector Alliance at meetings in Canberra, November 2023
Jane MacDonald and HHSA with Health Minister in Canberra June 2021

Representing HBA Members. Jane was in Canberra the week of 13 to 17 November, 2023, chairing two days of collaborative Hearing Health Sector Alliance meetings, as well as very productive discussions at Parliament House.

Meeting with the Minister for Health and Aged Care, The Hon. Mark Butler, MP "It was an honour to represent HBA  ... and to discuss the HHSA's top hearing health priorities and how we can work constructively with Government to achieve them." And to also "...relate the message to rural practice, and small independent businesses."

Tony Cole and Jane MacDonald, HHSA

Congratulations to our CEO, who was elected Chair of the Hearing Health Sector Alliance in June 2023. From Jane:


I was honored … HBA is proud to be one of eight founding HHSA members, and a current Executive member. I have represented HBA since HHSA launched in September 2019.


Thank you Tony Coles for your vision of forming the HHSA following development of the 'Roadmap for Hearing Health' and for your leadership as inaugural Chair.


The passion and drive of all HHSA members is inspiring."

Business Profits pie chart

Our focus is to support all aspects of your business operations and includes the legislation, the ethics and the marketplace.


We represent Members to consumers, industry and professional bodies, and government.

Our Mission is to inspire and encourage small hearing care providers to reach their full business potential.

We are an inclusive organization whose Member companies are owned by independent audiologists, audiometrists and others providing hearing hcare throughout our Australian communities.

Marketing, competition, goals, ideas, plans

How HBA partnerships help grow Members' businesses

Our latest agreements with Vorotek, Interacoustics, Counselear, MTC Consulting, and HearSure, provide member discounts.

We also renewed our Memorandum of Understanding with Audiology Australia to work together in areas of mutual interest.

Don't miss our regular Members' Zoom Meetings.

Do you and your staff understand the HSP? We can help you. See the letter below from Chris Carlile:

Chris Carlile, Assistant Secretary, Hearing Services Program

“Thank you to Jane MacDonald and the HBA members for the invitation to attend the 2022 HBA Seminar. I was delighted to accept the invitation and to have been accompanied by two of the directors from the Hearing Services Program, Mr Michael Crowther, who looks after policy and compliance matters, and Mr Rob Aked, who is responsible for the Voucher operations and the Hearing Services Online portal. The value for Government in engaging with HBA is that we can connect directly through Jane MacDonald to (the then) 110 hearing Businesses that deliver the HSP all over Australia. It is much preferable for Government to deal with one person representing so many businesses, rather than trying to talk with each, and every, business owner – we just wouldn’t be able to do it. Having said that, the Seminar and conference dinner gave myself and the HSP team a chance to mingle and listen directly to the individual concerns of many HBA members. As the Assistant Secretary in the Department of Health with responsibility for the Hearing Services Program, I appreciate the important role that Jane has played in representing the interests of HBA members to Government. Jane can contact me at any time, and I do listen to any concerns that she does raise on behalf of members, as well as seeking her counsel as a considered and reasoned voice in the hearing sector. The conference was yet again another important waypoint in the ongoing relationship between the HSP team and the Hearing Business Alliance and we look forward to further engagement.”

The Board acknowledges all the work Jane and Stephen devote to the business challenges we encounter. Their experience, insight and advocacy are highly-valued sources of assistance, guidance and resources.

We now have a voice. A husband and wife with a small, independent audiology practice, bullied with the threat of a meritless $1 million lawsuit, their successes exposing falsehoods and unethical practises, defending their reputation, and finally getting legislators to listen
-- and HBA’s subsequent advocacy -- brought major changes to our independent hearing care profession.



Did you know that small businesses

  • " ...with less than 20 employees comprise 97% of all Australian businesses

  • employ more than 43% of the workforce, and

  • account for around $380 billion worth of industry value added (Source: The Treasury)

  • family businesses account for 70% of all businesses in Australia and employ around half the country’s workforce"?

Of around 300 hearing care businesses in Australia, seven large chains and the former Australian Hearing control 85% of the market. Approximately 290 small, independent companies share the remaining 15%.

Around 3.6 million Australians suffer hearing loss; estimated to double by 2060. (Source: Dept of Health and Aged Care).

Some archives of the state of our industry

We acknowledge the First People and Traditional Custodians of Country. We acknowledge their continuing connection
to land, wa
ter and community throughout Australia, and pay our respects to them,
their cultures and to their elders past, present and emerging.

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