Hearing Business Alliance represents, supports and promotes small to medium, independent hearing care businesses.

We are an inclusive organization.

Our Member businesses are owned by Audiologists, Audiometrists, and others providing hearing health care throughout our Australian communities.

Small business poses its own unique challenges. We're here to help.

We welcome your participation and hope you will join all our Members.

Glass Ceiling

Why did we create our alliance?

We had no voice ... 

We changed that.

We are here to help you as our businesses transition to the 1 July changes to the Hearing Services Program

The Board acknowledges all the work that Jane MacDonald devotes to the challenges of HSP changes, and all the other changes we battle as we navigate our way through the consequences of the Covid-19 pandemic.


In her role as Chief Executive Officer she continues, with all her experience and insight, to advocate and provide assistance and resources impacting our businesses.

HBA and the HSP Working Group

Our questions, including the 2021-2020 Schedule of Fees.

The questions we put to HSP, and their answers, plus our June Submission with additional Q&As. 

HBA Chair, Gayle Dicieri and CEO, Jane MacDonald are involved in Working Group meetings, reviewing the Hearing Services Online Portal. HSP is looking at all aspects of the portal, including Provider Accreditation, Client Registration, Site Processes, QP Processes, Revalidation Processes, Client Relocations, Claims and Complaints:

As part of our involvement with the Hearing Health Sector Alliance, Jane also represents HBA on the Teleaudiology Practice Guidelines Working Group:

July 2021 Changes: ​​Thank you to all our Members for your valuable contributions.

Jane MacDonald: "I received a lot of contact from Members, following the announcement of the planned 2021 changes to the HSP. As HBA CEO, I continue to represent your businesses in discussions about the things that will impact your business and its long term financial viability." 

And thank you to Chris Carlile, Assistant Secretary, Hearing Services Branch, Dept. of Health, one of our March Seminar guest speakers. We really appreciated his "Current HSP Changes Explained" and his forthright, helpful answers to all our questions.

Share your views and stay abreast of all the changes impacting our businesses.


Small Business Success

in a Changing Environment

HBA Seminar March 2021.jpg

Our two-day seminar, held concurrently in Melbourne, Sydney and Brisbane, and online, for our Covid safety, was well attended, and feedback from delegates is very positive.


A big thank you to all who attended, to our Guest Speakers for the opportunities to ask questions, and to our generous Sponsors, we very much appreciate your support of HBA.

To our Board Members and Stephen Logan and Jane MacDonald, thank you for your herculean efforts to bring it all together in such challenging times.

We now have a voice!

We now have access to the processes of legislative policies affecting our businesses.


Members who were threatened with a million dollar lawsuit, their expensive battle to defend their reputation and small practice, their success in finally getting legislators to listen - and our subsequent advocacy - brought major changes to our industry.


Did you know that

  • "Small businesses with less than 20 employees comprise 97% of all Australian businesses

  • employ more than 40% of the workforce and

  • account for over one-third of the nation's GDP ..." of approximately $1.69 trillion?

(Source, October 2019: Ms Kate Carnell, AO, Australian Small Business and Family Enterprise Ombudsman)

Of around 300 hearing care businesses in Australia, 7 large chains and the former Australian Hearing control 85% of the market.


Approximately 290 small, independent companies share 15% of the market.

We continue to promote your views, and liaise with government as it implements more than 140 recommendations in the Roadmap for Hearing Health, and all the other changes to our industry.

Our Mission is Simply Expressed

We support and represent our Member Audiologists, Audiometrists and Business Owners

to consumers, government, non-government agencies and all hearing care organisations

Added to the impact of the Corona Virus, our profession continues to undergo major changes which impact our Audiology and Audiometry businesses - our clients' choices, the quality and costs of hearing care we provide, the legislation, the marketplace, the business ethics.

Some archives of the state of our industry:

  • One in six Australians suffers hearing loss, costing us $33 billion a year.