Thank you to all our healthcare workers and to everyone helping to fight Covid-19

Let's continue to work together to stay safe

We're here to help all Australian Audiologists and Audiometrists as our businesses struggle and we learn how to navigate our way.

The HBA Board would like to acknowledge all the work that Jane MacDonald has devoted to this effort, in addition to her advocacy on behalf of our Members.


In her new role as Chief Executive Officer she continues, with all her experience and insight, to provide assistance, information and resources in our fight against Covid-19

We hope you can take a moment to relax here with a few slow, deep breaths, as the tides continue to flow...

We are an inclusive organization.


Our Member businesses are owned by Audiologists, Audiometrists, and others providing hearing health care throughout our Australian communities.

We hope you will join us.

Hearing Business Alliance represents, supports and promotes small to medium, independent hearing care businesses.

Why did we create our alliance?

We had no voice ... we changed that.

We now have a say in legislative policies affecting our businesses.


Members who were threatened with a million dollar lawsuit, their expensive battle to defend their reputation and small practice, their success in finally getting legislators to listen - and our subsequent advocacy - brought major changes to our industry.


Did you know that

  • "Small businesses with less than 20 employees comprise 97% of all Australian businesses

  • employ more than 40% of the workforce and

  • account for over one-third of the nation's GDP ..." of approximately $1.69 trillion?

(Source, October 2019: Ms Kate Carnell, AO, Australian Small Business and Family Enterprise Ombudsman)


Of around 300 hearing care businesses in Australia, 7 large chains and the former Australian Hearing control 85% of the market.



Approximately 290 small, independent companies share 15% of the market.


Since we formed HBA in September 2016, we have represented our Members in negotiations with, among others, Federal and State governments, a Parliamentary Inquiry, a Hearing Health Sector Committee, ACCC, AGCNCO, ASBFEO, HAS, NDIA and various hearing industry organisations and stakeholders.

Representing your business

HBA is a founding member of the Hearing Health Sector Alliance 

We continue to represent our Members in virtual meetings until we can once again travel, post Covid-19, to take your concerns to government officials in Canberra.

The HHSA is comprised of four constituencies: consumers, professionals, research, and industry.


Industry representatives are HBA, the Hearing Care Industry Association (HCIA) for large national/multi-national and vertically-integrated businesses, and the Hearing Aid Manufacturers and Distributors Association of Australia (HAMADAA) for device manufacturers.


This means that every time a business issue is raised, HBA is there representing our smaller independent businesses - the businesses that are HBA Members.

2019 inaugural Media Release and Background Paper.  Our eight founding members:

Audiology Australia
Ausralian College of Audiology
Better Hearing Australia
Deafness Forum of Australia
Ear Science Institute Australia
National Acoustic Laboratories

Some Issues and Advice on our Members' Pages

Thank you to Members for your considerable input into HBA’s submission regarding proposed changes to the Schedule of Services

HBA Submission - HSP Schedule of Services


HSP Maintenance Claims

The challenge of NDIS

registration and audits

Help clarifying the new

HSP legislation


Are your HSP

payments delayed?

Why do private health fund processes affect my business?

How can I minimize my

legal costs?

Managing and mitigating

legal risk

Help with 'Best Practice

Record Keeping'

Notes from Jane MacDonald

our Chief Executive Officer

Maintenance claims and agreements

Royal Commission into

Aged Care Quality

and Safety

Voucher dates

Client signatures



to relocated clients

Invoicing the Department

of Veterans Affairs

Relocation notifications

Impact of NSW Workers Compensation

Raising our Members' concerns with government

A government delegation flew to Mildura  to meet our Chairman Don MacDonald and Executive Officer Jane MacDonald.

We discussed our challenges delivering hearing services in remote

rural areas, and those of small business owners who provide hearing services under the HSP and the NDIS, and other paediatric, adult diagnostic and rehabilitative work.

Thank you to Mr Chris Carlile (Assistant Secretary, Hearing Services Program), Ms Skye Rogers (Director, HSP Hearing Policy) and Ms Raelene Johnston (Dept. of Human Services).

We continue to promote your views, and to liaise constructively with government as it implements more than 140 recommendations in the Roadmap for Hearing Health.

We met with The Hon Mark Coulton, Mr Trent Zimmerman MP, representatives from the Departments of Human Services, Social Services, and Health, the Hearing Services Program, and discussed:

  • Action priorities under the Roadmap for Hearing Health

  • Recommendations under the Still waiting to be heard ... report

  • Transition of hearing services under the NDIS

  • Paediatric audiology services under the NDIS

  • Therapeutic Goods Administration classification of hearing devices

  • Changes under the Hearing Services Program

  • Growing the Hearing Health Sector Alliance


Thank you to all our Members who raise their issues with us, so HBA can support your businesses

We also spent two days in Canberra, in October, as members of the Hearing Health Sector Alliance.

Our mission is simply expressed

We support and represent our Member Audiologists, Audiometrists and Business Owners

to consumers, government, non-government agencies and all hearing care organisations

Added to the impact of the Corona Virus, our profession continues to undergo major changes which impact our Audiology and Audiometry businesses - our clients' choices, the quality and costs of hearing care we provide, the legislation, the marketplace, the business ethics.

Some archives of the state of our industry:

59 Orange Avenue, Mildura VIC 3500   -   -   'Phone:  0419  524  574

©2016 Hearing Business Alliance Ltd.  All Rights Reserved