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Stephen Logan addressing HBA Seminar Apr24.jpg


Why did we create Hearing Business Alliance?
We had no voice -  we changed that.

Join our HBA Members who provide hearing care
to their local communities at more than 600 locations across Australia

Perth Western Australia waterfront

Perth 2024

We invite our colleagues in Western Australia to join us in Perth on Wednesday, 31 July 2024 for our one-day Seminar "Strategies for Business Success".

Minister Butler opening HBA Seminar

Our Annual Seminar on the Gold Coast was another overwhelming success

The HBA Board and Executive thank The Hon. Mark Butler, MP, Minister for Health and Aged Care, for officially opening our February 2024 Seminar, and for wishing us "... a fruitful and inspiring seminar", which it was!

The Minister acknowledged Members' significant contribution to Australian's hearing health. He commended the indispensable role of small-to-medium audiology businesses which raise awareness, provide solutions, and promote overall hearing wellbeing. [Viostream video].

Thank you also to our Keynote Speaker, Dr Cliff Olson, AuD and to all our other talented Guest Speakers.


Some of our delegates said:

"What a well-orchestrated seminar, thoroughly insightful for small business owners ... well tailored to meet a variety of business needs so unique to our niche industry."

"The conference was worth every cent ...I have been telling colleagues how good it was and that they should seriously consider joining."

"As I would tell everyone who wonders if they should join; my best spent money."

Business meeting, targets, pie chart

Our focus is to support all aspects of your business operations and includes the legislation, the ethics and the marketplace.


We represent you, as an HBA Member, to consumers, industry and professional bodies, and to government.

Our Mission is to inspire and encourage you to reach your full business potential.

We are an inclusive organisation. Our Member companies are owned by independent audiologists, audiometrists and others providing hearing health care throughout our Australian communities.

Marketing, competition, goals, ideas, plans

HBA partnerships help your business grow

See the benefits available to Hearing Business Alliance Members, and the discounts and resources we can provide.

As an HSP stakeholder, do you know the significant changes proposed in the 2024 Improvements Consultation?

Join with our Members, and contribute. What improvements do you want to see? What do you want changed?

Chris Carlile Hearing Services Program

"The value for Government in engaging with HBA is that we can connect directly through Jane MacDonald to (the then) 110 hearing Businesses that deliver the HSP all over Australia. It is much preferable for Government to deal with one person representing so many businesses, rather than trying to talk with each, and every, business owner – we just wouldn’t be able to do it. Having said that, the Seminar and conference dinner gave myself and the HSP team a chance to mingle and listen directly to the individual concerns of many HBA members. As the Assistant Secretary in the Department of Health with responsibility for the Hearing Services Program, I appreciate the important role that Jane has played in representing the interests of HBA members to Government. Jane can contact me at any time, and I do listen to any concerns that she does raise on behalf of members, as well as seeking her counsel as a considered and reasoned voice in the hearing sector. The conference was yet again another important waypoint in the ongoing relationship between the HSP team and the Hearing Business Alliance and we look forward to further engagement.”

Jane MacDonald and HHSA with Health Minister in Canberra June 2021
Members of the Hearing Health Sector Alliance at meetings in Canberra, November 2023

Advocating for HBA Members in Canberra

Jane chaired two days of collaborative Hearing Health Sector Alliance meetings, and discussions at Parliament House with the Minister were most productive.

"It was an honour to represent HBA  ... and to discuss the HHSA's top hearing health priorities and how we can work constructively with Government to achieve them." And to also "...relate the message to rural practice, and small independent businesses."

The Board acknowledges all the work Jane and Stephen devote to the business challenges we all encounter

With their experience, insight and tireless efforts, they provide highly-valued guidance and resources to our Members.

We now have a voice ...

A husband and wife small, independent audiology practice was bullied with the threat of a meritless $1 million lawsuit.


Their successes exposing falsehoods and unethical practises, defending their reputation, and finally getting legislators to listen - and HBA’s subsequent and continuing advocacy - brought major changes to our hearing care businesses.

Did you know that small businesses

  • " ...with less than 20 employees comprise 97% of all Australian businesses

  • employ more than 43% of the workforce, and

  • account for around $380 billion worth of industry value added (Source: The Treasury)

  • family businesses account for 70% of all businesses in Australia and employ around half the country’s workforce"?

Around 3.6 million Australians suffer hearing loss; estimated to double by 2060. (Source: Dept of Health and Aged Care).

Some archives of the state of our industry.

We acknowledge the First People and Traditional Custodians of Country, and their continuing connection
to land, wa
ter and community throughout Australia, and pay our respects to them,
their cultures and to their elders past, present and emerging.

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