Hearing Business Alliance
supports all the business aspects of your audiology practice
We are a not-for-profit, inclusive organisation whose member companies - audiologists, audiometrists, and other hearing care providers - comprise more than half of Australia’s independent audiology businesses which deliver care to more than 700 local communities nationwide.
See your benefits as an HBA Member
Our mission is to inspire and encourage you to reach your full business potential.
Our focus is to support your business operations and includes ethics, the marketplace, and legislation.
We advocate on your behalf to consumers, industry and professional bodies, and to government.
Celebrating our tenth birthday with another successful seminar
It was a pleasure to meet so many of you in Brisbane in February. Thank you for all your enthusiastic responses to the program we put together, and to our talented guest speakers, workshop tutors, and seminar and exhibition partners.
Susan Jones, Yvette Just, Michael Bull, and Rebecca Gay, with our guest speaker Katie Bryan, Propeller Advisory CEO, second from right.
Workshop tutor Daniel Fechner. with delegates wearing 'a touch of tartan' for our Gala Dinner theme.
2026 Seminar Images by Prime Creative Media.
We are pleased to announce our partnership with AudZone, and exclusive offers for HBA Members.
Not just another AI note-taking, reporting-writing tool, AudZone is structured for the unique complexities of hearing care, and specifically for Australian audiology clinics. HSP, DVA, and APP compliant, with COSI and HHIA outcomes, it was built from a clean slate, in Australia, with servers solely located here.
"The future of audiology lies at the intersection of ethical business management and clinical excellence." See Hearing Practitioner Australia.
HBA Chair, Nicole Bowden, shared insights from her guest panellist time at La Trobe University's Master of Clinical Audiology, Ethical Business Practices in Audiology. “Ethical considerations in business are fundamental to the integrity and sustainability of any healthcare profession, including audiology … In Australia, where approximately one in six individuals have a degree of hearing loss, it is vital that hearing loss awareness and audiological services are accessible. Ethical practice isn’t just about compliance with industry standards - it’s about ensuring that every patient feels valued and understood, without the pressure of unnecessary up-selling or sales-driven care models.”
"Engaging with like-minded professionals and sharing insights elevates the entire field ... looking forward to continuing to grow alongside this incredible community." Shukri Abi, Audiologist
“It was a great reminder of what best-practice audiology should be. The (HBA seminar) theme, "Innovate to Elevate," captured the essence of where our industry is headed - balancing innovation with high standards of patient care. A few key takeaways: Innovation must serve patient outcomes. Advancements in technology are exciting, but they should always be guided by best practices and ethical patient care. Sustainable business models matter. A successful practice isn’t just about financial growth - it’s about creating long-term, high-quality hearing care solutions. Collaboration strengthens the profession ... It was inspiring to connect with experts who are shaping the future of audiology while staying true to the core values that define our work.”
The Hearing Health Sector Alliance - and policy changes to improve access to hearing care services
The HHSA urges all levels of government to commit to improving access to hearing health care for Australia’s most vulnerable populations through four priority actions:
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prioritise Aboriginal and Torres Strait Islander hearing health
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enhance care for aged care residents
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address regional workforce shortages, and
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support low-income and unemployed individuals.
How do those in need find reliable hearing care, independent of mass-produced solutions?
The HBA HearingUp Network, exclusive to HBA Member businesses.
We have partnered with Dr. Cliff Olson, AuD, and launched the Australian network to promote audiologists and audiometrists who adhere to a measured standard of excellent client care.
It is a one-stop site to help consumers find an independent hearing care professional whose clinic follows comprehensive best practices.
"The Hearing Business Alliance is fantastic when it comes to uniting a lot of like-minded individuals who truly care about
high-quality hearing care here in Australia." Dr. Cliff Olson
97.3% of all businesses in Australia are small enterprises, and contributed 33% of GDP in 2020-21
Your independent business is important to your community and to our country's economy
Source: ABS Counts of Australian Business, August 2023, and ASFBEO calculations.
We acknowledge the First People and Traditional Custodians of Country, and their continuing connection to land, water and community throughout Australia. We pay our respects to them, their cultures and to their elders past, present and emerging.