59 Orange Avenue, Mildura VIC 3500   -   jane@hearbusiness.com.au   -   'Phone:  0419  524  574

©2016 Hearing Business Alliance Ltd.  All Rights Reserved



​'Small Business Success

in a Changing Environment'


28th & 29th February


Sofitel, Melbourne

Are you ready for the 1st April 2020 changes in the Hearing Services Program?

We can help.  Email us, or talk to Jane at 0419 524 574.

Happy Holidays and a Peaceful and Prosperous New Year from us all at Hearing Business Alliance

Hearing Business Alliance represents, supports and promotes small to medium, independent hearing care businesses.

We are an inclusive organization whose Members are Audiologists and Audiometrists

providing hearing care to Australian communities.

Why did we create an alliance of independent, small hearing care businesses?

We had no voice ... we changed that.

  • We now have a say in legislative policies affecting our businesses.

  • Members who were threatened with a million dollar lawsuit, an expensive battle to be heard, to defend their reputation and small practice, and our subsequent advocacy, have resulted in major changes in our industry.

  • Did you know that

    • "Small businesses with less than 20 employees comprise 97% of all Australian businesses

    • employ more than 40% of the workforce and

    • account for over one-third of the nation's GDP ..." of approximately $1.69 trillion?

        (Source, October 2019: Ms Kate Carnell, AO, Australian Small Business and Family Enterprise Ombudsman)

  • Of around 300 hearing care businesses in Australia, 7 large chains and (the former) Australian Hearing control 85% of the market. 


  • Approximately 290 small, independent companies share 15% of the market.

Since we formed HBA in September 2016, we have represented our Members in negotiations with, among others, Federal and State governments, a Parliamentary Inquiry, a Hearing Health Sector Committee, ACCC, AGCNCO, ASBFEO, HAS, NDIA and various hearing industry organisations and stakeholders.  We are also a founding member of the Hearing Health Sector Alliance.

Some Current Issues on our Members' Pages

Small business working



Are your HSP

payments delayed?

Why do private health fund processes affect

my business?

Help with 'Best Practice Record Keeping'

How can I minimize my

legal costs?

Managing and mitigating legal risk

Notes from Jane MacDonald

our Executive Officer

Help clarifying the new

HSP legislation

Maintenance claims and agreements

Royal Commission into

Aged Care Quality

and Safety

Voucher dates

Client signatures



to relocated clients

Invoicing the Department

of Veterans Affairs

Relocation notifications

Impact of NSW Workers Compensation

Raising Members' Concerns

A government delegation flew to Mildura on 8 October to meet our Chairman Don MacDonald and Executive Officer Jane MacDonald.

We discussed our challenges delivering hearing services in remote rural areas, and those of all small business owners who provide hearing services under the HSP and the NDIS, and other paediatric, adult diagnostic and rehabilitative work.

Thank you to Mr Chris Carlile (Assistant Secretary, Hearing Services Program), Ms Skye Rogers (Director, HSP Hearing Policy) and Ms Raelene Johnston (Dept. of Human Services).



We also had two days of meetings in Canberra, in October, as members of the Hearing Health Sector Alliance.


We met with The Hon Mark Coulton, Mr Trent Zimmerman MP, representatives from the Departments of Human Services, Social Services, and Health, the Hearing Services Program, and discussed:

Action priorities under the Roadmap for Hearing Health

  • Recommendations under the Still waiting to be heard ... report

  • Transition of hearing services under the NDIS

  • Paediatric audiology services under the NDIS

  • Therapeutic Goods Administration classification of hearing devices

  • Changes under the Hearing Services Program

  • Growing the Hearing Health Sector Alliance


Thank you to all our Members

who raise their issues with us,

so HBA can support your businesses.

We continue to promote your views,

and to liaise constructively with government as it implements

more than 140 recommendations in the Roadmap for Hearing Health.


HBA is a founding member of the Hearing Health Sector Alliance 

Representing your business

Combining the strengths of Australia's peak hearing care organisations, this brings together for the first time consumer groups, health professional bodies, industry associations and research organisations to advocate for better access to education, treatment services, the latest hearing technology, and research that improves the outcomes for all Australians affected by hearing loss. 

September 2019 inaugural Media Release and Background Paper.  Our eight founding members are:

Audiology Australia
Ausralian College of Audiology
Better Hearing Australia
Deafness Forum of Australia
Ear Science Institute Australia
National Acoustic Laboratories

Thank you to all who attended our last Business Seminar, and to our guest speakers who updated us on:

  "Future Directions for the Roadmap for Hearing"

  "Roadmap for Hearing and Proposed Changes to the Hearing Services Program"

  "Market Update and Current Outlook for Business Owners"

  "Small Business Challenges in a Corporate Environment"

  "Legal Threats to your Business"

HBA Members and guests attend our Seminars at no charge, and can access Seminar Presentations on the Members page.  Join us.

Our mission is simply expressed

We support and represent our Member's views to consumers, government, non-government agencies and all hearing care organisations.

Our profession continues to undergo changes which impact our Audiology and Audiometry businesses - our clients' choices, the quality and costs of hearing care we provide, the legislation, the marketplace, the business ethics.

Some archives of the state of our industry: