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We advocate for a level playing field, for equity and inclusion in all issues that govern our independent businesses

On World Hearing Day 2024 and Hearing Awareness Week, Jane talks "Hearing Awareness" with Audiology Australia

​​​Since we formed HBA in September 2016, we have represented Members in negotiations with, among many others, Federal and State governments, a Parliamentary Inquiry, the HSP Review, the ACCC, AGCNCO, ASBFEO, NDIA and various hearing industry organisations and stakeholders. We were also a member of the Roadmap for Hearing Health Committee.

See the detailed reports in Jane's CEO Newsletters on our Members' pages.

HBA Meeting with National Acoustic Laboratories

Meeting with Dr Brent Edwards and some of the National Acoustic Laboratories' team, Phil Nakad, Pádraig Kitterick, Xiaoyin Shang, and Dr. Jorge Mejia, in Sydney.


Seeing the challenges faced by small audiology business providers, and some of the NAL's current projects.

Mildura District Aboriginal Services

As HHSA Chair, Jane hosted the HSP team, Chris Carlile, Gabby Luksza and Rob Aked, on their two-day regional visit to Mildura.

At the Mallee District Aboriginal Services, Mildura Base Public Hospital and Country Hearing Care, they heard first-hand about local audiology services.


This included neonatal, paediatric and adult diagnostic audiology, aural rehabilitation, cochlear implants, tinnitus counselling, vestibular rehabilitation, industrial noise surveys and testing, cerumen management and GP and ENT medical services.

The visit helped them understand the challenges faced by people living in rural areas with hearing or ear health-related issues.

Tony Cole and Jane MacDonald, HHSA

Congratulations to the new Chair of the Hearing Health Sector Alliance: From Jane:


I was honored … HBA is proud to be one of eight founding HHSA members, and a current Executive member. I have represented HBA since HHSA launched in September 2019.


Thank you Tony Coles for your vision of forming the HHSA following development of the 'Roadmap for Hearing Health' and for your leadership as inaugural Chair.


The passion and drive of all HHSA members is inspiring."

Hearing Health Sector Alliance logo

Providing our Members a unique perspective of the status of our industry

HHSA advises government on policy and priorities for the more than 140 'Roadmap for Hearing Health' recommendations, to secure Government funding.


It is a group of national representatives comprised of four constituencies: Consumer - Professionals - Research - Industry.


HBA is an Executive Member, and one the eight founding members:

Audiology Australia logo
Ausralian College of Audiology logo
Better Hearing Australia logo
Deafness Forum of Australia logo
Ear Science Institute Australia logo
Hearing Business Alliance logo
HCIA logo
National Acoustic Laboratories logo

HHSA raised awareness that, by adopting just two of the 22 Independent HSP Review recommendations to increase eligibility, Government could see a $12.30 return in benefits, on average, for each dollar invested in expanding the HSP.

The Department of Health recognises HHSA as our sector's peak body, which has now grown to 17 organisations: 

Jane and Don MacDonald, HBA and HSP

Early Days

Chris Carlile, Skye Rogers (HSP) and Raelene Johnston (Dept of Human Services) flew to Mildura to meet our then-Chair Don MacDonald and Jane.

They discussed the challenges of delivering hearing health care in remote rural areas, and those of small business owners who provide services under HSP and NDIS, and other paediatric, adult diagnostic and rehabilitative work.

In September 2023 Chris and the HSP team travelled to the country again for two days.

Jane MacDonald and Hearing Health Sector Alliance group

Meeting with The Hon. Mark Coulton, MP, The Hon. Trent Zimmerman, MP, and representatives from the (then) Departments of Human Services, Social Services, and Health, and the Hearing Services Program.

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