Seminar 2020 - Small Business Success in a Changing Environment

Seminar 2020.jpg

Thank you to everyone who contributed to the success of our

28-29 February 2020 Melbourne Seminar

Our Guest Speakers - from business management, finance, law, a chamber of commerce, the hearing care industry, and government - offered guidance and answered all our questions about the challenges and opportunities we faced as the changes to the HSP and NDIS approached in 2020.

All the hearing aid manufacturers supported and sponsored us, and all three Professional bodies endorsed with CDP points.

Thank you to our generous sponsors for assisting us to provide this Seminar at a reasonable cost to our Members

Platinum: Sonic - Sonova - Starkey

SilverBernafon - Gain Hearing Network - Hearing Check - MED-EL - Oticon - GN

Bronze: Advanced Bionics - Signia - Widex

Dinner Sponsor: GN


1000  Registration will commence from 1000 

1200  Lunch and Networking

1300  Jane MacDonald, HBA Executive Officer

Welcome to our Seminar

1305  Kate Carnell, AO, Australian Small Business and Family

Enterprise Ombudsman - Keynote Speaker

Small Business Challenges - Keeping Ahead of Change

1335  Kathy McEwan, Branch Manager, Communities of Practice, NDIA

Changes to Hearing Services under NDIS after 1 July 2020.

Is your Business Ready?

​Melissa Clements, Deputy Registrar, NDIS Quality & Safeguards Commission

Sarah Hawke, Branch Manager, Participant Outcomes Branch,

Department of Social Services

1405  Matthew Cartledge, Director, Hearing Services Program

Management Section

Will your Business be HSP-compliant by 1 April 2020?

1515  Afternoon Break

1545  Andrew Nelson, Blue Ocean Strategy Australia - Strategy,

Innovation and Business Advisory Service

Seminar Objectives and Actions

1600  Stephen Logan, SJL Business Consulting Pty. Ltd.

Strategies for Business Success

1700  Close of Day 1

1900  Pre-dinner Drinks

1930  HBA Seminar Dinner - sponsored by GN

HBA Seminar Melbourne.jpg


0830  Morning Coffee and Tea

0900  Daniel Wright, FlowGetic - Executive and Business Coaching

Creating your own Economy

1030  Morning Break

1100  Adam Phillips, General Manager, Australia Arab Chamber

of Commerce & Industry

"Sales" is not a Dirty Word

1230   Lunch and Networking

1330  Katie Bryan, Propeller Advisory - Business & Corporate Advisors

Understanding the Financial Impact of Change

on your Business

1415  Corinna Dowling, Special Counsel, Barry.Nilsson.Lawyers

Legal Implications of Change and Protecting your Business

1500  Afternoon Break

1530  Andrew Nelson, Blue Ocean Strategy Australia - Strategy,

Innovation and Business Advisory Service

Strategic Planning  -  What's your Plan?

1645  Don MacDonald, HBA Chairman

In Closing  -  Thank You



ACAud: up to 9.25 points.  Approval No. 202007

AudA: up to 9.25 points. Approval No. CPD1920 054 (Fri: Category 1.1 - 3.5 points. Sat: Category 1.1 - 5.75 points)

HAASA: up to 4.75 points.  Approval No. CPED 2018-2020 / 2020-006



Ms Kate Carnell, AO

Ombudsman, ASBFEO

Small Business Challenges - Keeping Ahead of Change

Some of the unique perspective of Ms Kate Carnell, Australia's "independent advocate for small business owners."

Kathy McEwan, ​Branch Manager

Communities of Practice, NDIA

Melissa Clements, Deputy Registrar

NDIS Quality and Safeguards Commission

Sarah Hawke, Participant Outcomes Branch

Department of Social Services

​Changes to Hearing Services Under NDIS after 1 July 2020. Is your business ready?

  • What is changing for the Hearing Services Program and clients of HSP?

  • Arrangements for specific cohorts such as children, Aboriginal and Torres Straight Island peoples, and people with complex hearing needs

  • Eligible services under the NDIS  

  • Who can provide services under the NDIS

  • Registration process for providers who have not been previously NDIS-registered

  • Changes to certification and verification. 

Matthew Cartledge, 

Director, Management Section

Hearing Services Program

Will Your Business be HSP-Compliant by 1 April 2020?

  • The key legislative and contractual changes

  • Timeframes for implementation of the changes - 1 October 2019, and 1 April 2020

  • Particular requirements that apply for device supply, claiming and private services

  • Supports available for providers

  • Requirements for record keeping - Privacy and confidentially requirements

  • What constitutes a notifiable data breach and the required actions

  • Requirements relating to digitisation and destruction of records - Cloud services.

Andrew Nelson

Blue Ocean Strategy Australia

​Seminar Objectives and Actions

  • What to expect from the remainder of speakers during the seminar

  • How to maximise what you take home from the seminar

  • Things to consider about your business whilst you listen to the remaining speakers.

Stephen Logan

SJL Business Consulting

Business Success

Strategies for Business Success in the Hearing Market

Daniel Wright

FlowGetic - Executive and Business Coaching


Creating Your Own Economy

Adam Phillips

General Manager Australia Arab Chamber of Commerce & Industry

Sales is not a Dirty Word

  • Provide options for clients for services and products

  • ​Be comfortable discussing costs and different levels of products

  • Be confident imparting information to clients to enable and empower them to make informed choices

  • Why “Sales” is not a dirty word.

Katie Bryan

Propeller Advisory - Business and Corporate Advisors

Understanding the Financial Impact of Change on your Business

Corrina Dowling

Special Counsel Barry.Nilsson. Lawyers

Legal Implications of Change and Protecting your Business

  • Obligations under modern awards when implementing workplace change

  • Implementation of practical tools to manage change

  • The redundancy process.

Andrew Nelson

Blue Ocean Strategy Australia

Strategic Planning ... What's your Plan?

  • Find, test, prioritise and commercialise new revenue, profit and growth opportunities

  • How your people and advisers can help you flourish in tackling those challenges and take advantage of the opportunities

  • Devise a Strategic Planning Framework: Customers - Culture - Cashflow - Capital - Collaborators.

Seminar 2020 Guest Speakers' Biographies

Ms Kate Carnell, AO - Australian Small Business and Family Enterprise Ombudsman (ASBFEO)

Kate Carnell is the inaugural Australian Small Business and Family Enterprise Ombudsman (ASBFEO), commencing in March 2016. Kate brings extensive experience and knowledge to the role of Ombudsman, having run her own small business for 15 years before becoming ACT Chief Minister in 1995 for a five-year period.

Prior to her appointment as the inaugural ASBFEO, Kate held the position of CEO of the Australian Chamber of Commerce and Industry, which represents more than 300,000 businesses across Australia. She has also served two years as CEO of beyondblue, four years as CEO of the Australian Food and Grocery Council, four years as CEO of the Australian General Practice Network (AGPN) and three years as CEO of the National Association of Forest Industries (NAFI).

A Pharmacist by profession, Kate was the inaugural chair of the ACT Branch of the Pharmacy Guild of Australia. She was appointed an Officer of the Order of Australia in 2006 for her services to the community through contributions to economic development and support for the business sector, knowledge industries, the medical sector and medical technology advances.

Kathy McEwan - Branch Manager, Communities of Practice National Disability Insurance Agency

Kathy is the Branch Manager of Communities of Practice within NDIA. which is accountable to research, develop and provide subject matter expertise and support for participants in identified cohorts. The COP Branch works closely with Service Delivery and Performance and Pathway Branches that require the implementation of specific services, considerations or pathways. These cohorts include Hearing, Autism, Mental Health, ABI, Muscular / Neuro Degeneration, Inclusion Strategies (Aboriginal Torres Strait Islander, CALD, LGBTQIA+), Mental Health and Communities of Practice. The COP Branch is facilitator for leading problem resolutions and empowering stakeholder groups to tackle independently. The team influences prioritising NDIA strategy and policy by providing insight of defined participant cohorts, leading to shared outcomes and overall workload efficiencies.
Kathy has a background in Nursing and for the past 25 years has held senior leadership positions in the Not for Profit and government sectors.  As a result of this Kathy has a breadth of knowledge of a range of community, disability, youth and family, out of home care and primary care service sectors and their systems. Kathy describes herself as a change manager, always with an eye on quality and continuous improvement with the customer / client / participant / person at the centre of all she does. Since joining NDIA Kathy has held positions as Service Delivery Director - Victoria, Regional Manager - ACT, and Branch Manager Communities of Practice - National Role.

Melissa Clements - Deputy Registrar, NDIS Quality and Safeguards Commission

Melissa has held a wide range of policy and service provision roles in the disability area. This includes work supporting people with disability and their families, oversight roles with the NSW Ombudsman, and policy and program responsibility in NSW public education for students with disability.  In her current role, she assists the Registrar in determining quality and safety of disability services and supports, through the registration and regulation of providers in the expanding NDIS market

Sarah Hawke - Branch Manager, Participant Outcomes, Department of Social Services

Sarah is the Branch Manager of the Participant Outcomes Branch in the Department of Social Services, which works closely with non-government and government stakeholders to understand and improve the experience and outcomes of people receiving government funded disability services, with a particular focus on hearing, autism, mental health and early childhood intervention.
She has worked in community disability support and brings a deep understanding of the NDIS. Sarah has a background in law and for the past 10 years has held senior leadership positions in government.

Matthew Cartledge - Director, Program Management Section, Hearing Services Program 

Matthew Cartledge Is the Director of the Program Management Section of the Hearing Services Program.  He commenced his public service career working at The Canberra Hospital.  Following several years as the hospital Customer Relations Officer, he was promoted to EL1 Investigator for the Community and Health Services Complaints Commissioner.  In April 2000, Matthew transferred to the Department of Family and Community Services to facilitate organisational development following Machinery of Government changes.  In 2003, Matthew was promoted to an EL2 position in the Department of Health and Aged Care to manage the Aged Care Approvals Round - a complex annual tender like process.  In 2005, Matthew transferred to the Department of Veterans’ Affairs (DVA).  Roles in DVA included Senior Director of the Contracts Advisory Unit, Director of Gallipoli Projects, Executive Officer to the Secretary, and over 12 months Acting Assistant Secretary for Anzac Centenary and Planning. In 2016, Matthew transferred to the Ministerial and Parliamentary Branch of the Department of Defence.  His broad experience is an example of the diversity of opportunity available in the course of an Australian Public Service career.

Andrew NelsonBlue Ocean Strategy Australia

Andrew has extensive experience across many industries and throughout Asia-Pacific, North America and EMEA countries on the design and implementation of portfolio initiatives that drive and deliver business strategy. He works to help businesses achieve commercial success through the integration and combined application of strategy with culture and innovation. 


Andrew has qualifications in a Bachelor of Business, Economics and a Diploma in Music Composition. He has extensive experience in business, including as CEO of Rivalry Productions for almost 10 years, Director of Raiseups Australia Pty Ltd for seven years, Advisory Board Member of for three years, Director of National Strategic Accounts at Deloitte Australia for four years, Marketing Director of BDO Australia Ltd, Director of Client Service Mellon Australia Pty Ltd and Consultant with Mercer & Predecessor Companies for thirteen years. His portfolio has included some iconic brand businesses such as AAMI and Toyota and included overseing the insurance, investment, accounting, administration, compliance and communication operations of many.

Stephen Logan - SJL Business Consulting

Daniel Wright - FlowGetic - Executive and Business Coaching

Adam Phillips - General Manager Australia Arab Chamber of Commerce & Industry

Adam is a proven successful Board level business leader in global business. He has more than 20 years’ experience in commerce, ranging from whole of industry analysis, to company commercial strategies and business plans (in start-up, turnaround and mature state scenarios), to delivering large budgeted revenues. 

Since graduating with a Bachelor of Economics (Honours) in 1992, he’s built more than 20 years’ experience in global business, including 10 years with Etihad airlines. He has a smart commercial mind, is strong analytically and is a clear thinker who can take complex business issues and translate to simple to understand concepts for action.

Adam is an engaging leader who understands how to energize and engage teams to get the job done, delivering both bottom-line benefit and grow people. He is a natural communicator, and further honed from successfully working and living in six countries (Australia, Bahrain, UAE, Malaysia, Thailand and France) and linking closely with more than 20 across Asia, Middle East and Europe.

Katie Bryan - Propeller Advisory - Business and Corporate Advisors

Corrina Dowling - Special Counsel Barry.Nilsson. Lawyers

Corrina is a special counsel on the Barry.Nilsson.Lawyers' Insurance & Health team and is based in their Melbourne office. Corrina specialises in employment practices liability (EPL) claims. She has both in-house and private practice experience as an employment law and workplace relations lawyer, and has assisted her clients on a wide range of employment issues, including:

Unfair dismissals - Restraints of trade - Bullying - Unlawful discrimination - Employment agreements - Transfers of business and redundancy - Adverse action (general protections applications) - Award and agreement interpretation.


Over the years Corrina's clients have included small family owned businesses, multi-national corporations and not-for-profits, across multiple industries including retail, aged care, education, and government.


"There is a human interest element to this area of the law - it’s all about people. It’s also a dynamic and evolving area of law, which makes it both challenging and stimulating." Corrina has appeared in the Federal Court, Fair Work Commission, the Industrial Relations Court (SA), Australian Human Rights Commission, as well as other Tribunals. She holds a Bachelor of Laws, Bachelor of Business, Graduate Certificate of Law and a Graduate Diploma in Legal Practice.